JNPR makes non-alcoholic spirit alternatives (JNPR N°1, JNPR N°2 and BTTR N°1) formulated for mixology and positioned on health- and occasion-driven consumption trends. The brand emphasizes low/no-alcohol recipes with no sugar in JNPR N°1 and N°2 and has won industry awards for BTTR N°1. Its products are distributed both in retail (including La Grande Épicerie de Paris) and online, with 70% of sales generated via its e-commerce site. The company uses sustainable practices such as compostable cane-sugar-labels, planting its own junipers in Normandy, distilling its gins in Corrèze, and a collaboration with an Italian distillery. Management plans to use the new capital to expand commercial operations toward professional customers and to develop further product innovations in the coming months. The brand was created in 2020 by Valérie De Sutter and targets the growing no/low-alcohol market in France.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2022