Joro is a personal carbon‑cutting app that tracks users’ carbon footprints and helps them reduce and offset emissions. Users can connect financial accounts via Plaid so Joro can estimate emissions from spending (e.g., gas, airfare) and offer personalized suggestions. The app offers paid subscriptions for offsetting emissions, with most users paying about $30 per month (ranges reported from ~$10 to $1,000). Joro vets offsets regularly for additionality, verifiability, permanence and “transformative potential,” and aggregates purchases so users can access higher‑quality offsets. The company charges a 17% fee on monthly subscription revenue to cover services and offset vetting; offsets in its portfolio range from $12–$600 per metric ton and average about $25/ton. Joro has recently tripled its monthly active users and reported an average compound monthly growth rate of 25%. Joro is a consumer-facing app that uses spending data integrated via Plaid to estimate users' personal carbon footprints and recommend actions to reduce and offset emissions. The product combines automated footprint tracking with community features such as sustainability challenges, classes and a social network to drive behavioral change. Founder Sanchali Pal built the company after work in international development and while at Harvard Business School; she co-founded Joro with J. Cressica Brazier. The app's community reported reducing nearly 6 million kilograms of CO2 in 2020, though the company has not disclosed total user counts. Pal estimates that better consumer choices and behavioral changes can cut an individual's footprint by up to 30%. Joro raised external capital to scale the product and community, securing seed funding to further develop its measurements, education and engagement features.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2022