Launched in 2025 by Killer Mike and EL‑P, Juice Runners debuted with a mezcal‑based Paloma Remix and plans to expand its portfolio with a rum‑based cocktail called Sea Legs and a bottled collectors’ rum made with St Lucia Distillers. The brand began as a self‑funded effort supported by merchandise proceeds and has since raised a $2M seed round to fuel national U.S. expansion and production scaling. Leadership has been formalized with CEO Joe Malcoun, Chairman Amaechi Uzoigwe, COO Kate Brankin overseeing operations and formulation, and Chief Brand Officer Leif Huckman handling on‑trade strategy. The founders promoted the brand on tour in 2025, prioritizing creative control and product authenticity over traditional celebrity branding as they grow distribution.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2026