Juicero builds an Internet-connected countertop device that cold-presses juice from single-use "packs" of prepped fruits and vegetables. Its $699 machine works with proprietary packs priced $4–$10 each, available through a Juicero subscription and currently sold only in California. Packs include a QR code so the company can track how much juice customers make and which recipes they favor; the app suggests recipes and pouches to buy. Founded by Organic Avenue co-founder Doug Evans, Juicero positions the product as a way to deliver organic, cold-pressed nutrition at home or in offices while reducing junk-food consumption. The company emphasizes hardware quality and design and sees its inventory-tracking data as useful to organic farmers for predicting demand. Financially, Juicero completed a $70 million Series B led by Artis Ventures and counts multiple prominent venture and strategic backers.

Total raised

$70M

Funding rounds

1

Latest round

Series B

Latest activity

Mar 2016