Juicy Marbles develops premium plant-based whole cuts of meat, beginning with a vegan filet mignon that showcases its proprietary marbling and texture technology. Its products use soy as the primary protein and the company says it is not lab-grown or 3D printed but assembled with a patent-pending 3D assembly process. The startup aims to deliver high-end steaks (sirloins, rumps, tomahawks, wagyus) with control over shape, marbling, flavor and nutrition, and to expand into other concepts such as soy-based tuna. Juicy Marbles plans a Q1 2022 market launch and expects initial pricing at parity with average-priced filet mignon, targeting cost reductions to reach conventional-cut prices within 2–3 years. It intends to sell through supermarkets (limited direct-to-consumer offers), scale production, grow its team, and accelerate R&D and new-cut development.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2021