Jumo, founded by Facebook co-founder and former Obama digital strategist Chris Hughes, positions itself as a dedicated social network for nonprofits and social causes. After signing in via Facebook Connect, users choose among seven major issue areas—Arts & Culture, Education, Environment & Animals, Health, Human Rights, Peace & Governance, and Poverty—and then follow specific charities within each category. Each organization has its own news stream, enabling supporters to track updates and share them with friends, much like friending a person on Facebook. The product’s design aims to convert passive interest into active giving by keeping socially minded content front-and-center in a user’s feed. Future monetization will rely on user payments (donations processed through the platform) and sponsorship revenue. The company has secured $3.5 million in funding to support the beta launch and initial growth initiatives, though no operating metrics such as user counts or revenue have yet been disclosed.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2010