Jumptap operates a mobile ad network and targeting service that integrates offline third-party data providers (including Polk, Acxiom, Datalogix, TARGUSinfo, Catalyst and i360) plus partners for location and social analysis (PlaceIQ, 140 Proof) to improve ad delivery. The company claims a global reach of 263 million users (107 million in the U.S.) and serves about 20 billion mobile impressions per month. Jumptap holds 29 issued patents with roughly 200 pending, which the article highlights as a potentially valuable asset. It is described as one of the last large, independent and privately-held players in the mobile ad network space. The firm secured new funding and plans to use proceeds to support rapid expansion of its products and capabilities and to position itself for an eventual IPO. The market context cited in the article notes mobile advertising growing roughly 50% annually, with U.S. mobile ad spend having recently broken $1 billion and projected to top $2.6 billion this year per eMarketer. JumpTap operates a data-driven mobile advertising network that promises highly targeted advertising across a range of mobile solutions. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers and has integrations with more than 10,000 sites and apps. Its network reaches 83 million consumers, a 30% increase year-over-year, and it recorded over 10 billion ad requests in April. JumpTap holds over a dozen patents related to mobile ad technologies and added 35 employees since the beginning of 2011. The company says the new investment will be used for product and technology development and to hire additional staff to support client demand. Cumulatively, JumpTap has raised more than $90 million in funding. Jumptap builds a mobile search and advertising product that prioritizes actionable results and tailors results to the device rather than shrinking web pages. Its algorithm tries to rank nearby, relevant results (for example, the closest open drug store) ahead of less useful web content. Jumptap also delivers targeted search ads alongside results. The company is pursuing carrier partnerships and is broadening its relationship with AT&T as it seeks mobile search deals. CEO Dan Olschwang positions this approach as a competitive edge against incumbent search engines like Google and warns carriers about ceding long-term monetization and customer understanding. Financially, Jumptap raised $26 million in a Series D, bringing total capital raised to $73 million; the article notes only about 7 percent of U.S. mobile subscribers currently use search.

Total raised

$79M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2012