JUST has developed a plug-and-play checkout solution that merges the checkout process with marketing triggers, enabling merchants to increase revenue by an average of 10–15%. The product supports multi-channel transactions across social media, WhatsApp, and in-store, and the company reports performance levels four times higher than BNPL services. Founded in 2022, JUST says it has over 1 million users and 500+ merchants onboarded. The startup positions its approach as Commerce 3.0, a decentralised shopping model delivering personalised and dynamic experiences. With the new €8M Seed round (bringing total funding to over €11M), JUST plans to invest heavily in R&D and recruit key talent to maintain its technological edge. It aims to strengthen its leadership in the French market and begin European expansion, starting with entry into the UK. JUST is a French retail-tech fintech founded in 2021 by Jérémy Pinto and Benjamin Cohen Aloro that provides a one-click purchasing solution for e-merchants. The company says its solution can increase merchants' conversion rates by about 20% and simplify the customer purchasing journey. Over sixty online stores and digitally-native vertical brands are already using JUST's technology in France. JUST highlights compliance with European GDPR and PSD2 standards and positions its product as a 100% French solution. The startup cites high cart-abandonment rates (noting merchants lose an average of 42% of customers to complex purchase flows) as the market opportunity. JUST plans to expand beyond France into other parts of Europe by 2023.

Total raised

$12M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2024