Justt offers an AI-driven platform for automated chargeback management that tailors each response and self-improves via machine learning. The platform analyzes over 500 data points to generate dynamic, high-quality arguments for disputes, aiming to recover lost revenue and reduce operational complexity. Justt serves over 200 clients, including major global e-commerce merchants, and reports that merchants who switched to its platform recovered nearly twice as much revenue on average. Revenue tripled in 2023 and grew more than 2x in 2024, and the company nearly doubled the total chargeback volume it managed in 2024. The company plans to use new funding to expand into high-growth regions such as LATAM and APAC, and has opened offices in New York and London while maintaining an R&D hub in Tel Aviv. Management says it will advance its proprietary AI technology and pursue profitability by 2027 while continuing to scale the platform. Justt is a Valby, Denmark–based company cofounded in 2016 by Ofir Tahor and Roenen Ben‑Ami that builds an AI-powered platform to contest illegitimate chargebacks. Its product combines machine learning with human reviewers, integrates with merchants' payment providers, and initiates dispute resolutions when algorithms detect likely incorrect chargebacks. The platform builds evidence from merchant transaction histories and live analysis, and the company says it is currently processing millions of data points and about 10,000 chargebacks per month for very large enterprise clients. That data footprint is expected to grow to billions of data points by next year. Justt operates a contingency-style model that only charges merchants when funds are recovered and positions itself against lower‑tech, manual, or outsourced competitors. The company says demand and business have surged during the pandemic.

Total raised

$100M

Funding rounds

2

Latest round

Series C

Latest activity

Dec 2024