JustWears is a London-based direct-to-consumer men’s underwear brand founded in 2018 by Yang Liu and Alexander Walsh. Its core products are ergonomically designed underwear featuring an innovative pouch and mesh undercarriage to promote airflow. The company uses sustainably sourced materials made from trees, seaweed, and corn to reduce reliance on water- and pesticide-intensive cotton. Since launch it has sold over 150,000 items to more than 40,000 customers in 70+ countries and earned over 3,000 five-star reviews, with reported growth of more than 250% year-on-year. JustWears plans to use new funding to grow the team to around 15 people, develop additional product lines, and commercialize innovative biodegradable materials.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2024