Freespee offers a cloud marketing platform focused on conversational commerce, consolidating conversation data from phone, chat and email into a single view for marketers. The platform tracks and measures return on investment for conversations originating from a brand’s web property or mobile app and enables personalized marketing based on those interactions. Freespee evolved from a click-to-call adtech proposition into a broader solution that integrates conversation data with marketing, analytics and CRM tools. The company highlights the challenge of siloed legacy systems and aims to link multi-channel conversations that often jump between channels. Customers include major brands such as Allianz, Lloyds, eBay, Bupa, Marriott Hotels and Peugeot. Freespee raised €9.25M in a Series B (see financing details), which supports its continued product development and go-to-market expansion. Freespee is a European mobile click-to-call advertising and analytics startup offering two core products: Freespee Ads and Freespee Analytics. Freespee Ads combines click-to-call rich-media ad units, location data and call-filtering tools, pricing based on connected and filtered inbound phone calls rather than impressions or clicks. Freespee Analytics provides measurement and tracking for mobile click-to-call ad campaigns. Both products are available directly to advertisers and agencies. The company raised a €3.3M round led by Sunstone Capital, bringing total funding to €5.2M, and plans to use proceeds to build location-aware click-to-call products and ramp up marketing. Freespee says it will establish a commercial headquarters in London and expand its development center in Uppsala while operating commercial offices in Berlin, Copenhagen and Helsinki; it claims to be the leading call analytics provider in Europe and cites competitors such as AdInsight, RingRevenue and Telmetrics and potential competition from Google in the UK. Freespee offers turnkey call-tracking and pay-per-call products plus an API for call metrics, analytics and the management of phone leads. Its platform lets advertisers measure and analyze inbound phone call traffic from various sources and optimize ad spend across online and offline channels using CPL and CPA models. The company serves 7,000 local area codes in 13 European countries and has offices in Uppsala, Helsinki and Copenhagen. Freespee employs 16 people and counts partners and customers including Sanoma, Schibsted (Blocket.se), Eniro, markt.gruppe, 5PM.co.uk, dianomi and newly European Directories (EDSA). The business recently secured additional funding to support its European expansion.

Total raised

$16M

Funding rounds

4

Latest round

Series B

Latest activity

Nov 2016