Kalder provides a white‑label partner rewards platform and API that lets brands launch partner cashback programs directly within their apps or websites. Customers link a preferred credit or debit card and receive automatic cashback at partner retailers, while brands gain automated tracking, payouts and commissions on partner sales. The platform manages sign‑ups, purchase tracking and payments via integrations with payment networks, and supplies brands with customer spending insights and new acquisition channels. Kalder positions its product as bringing an 'AmEx Rewards' model to virtually any brand, aiming to help brands monetize loyalty without complex setups. The company reports the average brand sees 50,000 cashback users, which drive about $450,000 in rewards sales revenue monthly. Founded in 2022 and based in New York City, Kalder is backed by investors including Javelin Venture Partners, Emergence Capital, 8VC, Human Capital, Alumni Ventures and Formus Capital. Kalder is a New York-based provider of a web3-native brand engagement platform led by founder Gökçe Güven. Its platform allows companies and creators to power collaborations, launch advocacy campaigns to turn customers into influencers, create exclusive tiers, track in-person and online engagement data, and reward customers on-chain. Kalder is currently in waitlist mode with brands ranging from luxury to streetwear to hospitality experiences, and signups are open for the next month. The company plans to launch its brand loyalty programs for all users to participate in the new year. Kalder raised $3M in Pre-Seed funding and intends to use the funds to serve more brands off the waitlist and scale its web3 brand experience features and team. The platform targets companies and creators seeking to convert customers into influencers while capturing engagement data tied to on-chain rewards.

Total raised

$14M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2024