Kaldi App builds a "save while you shop" mobile app that auto-invests cashback from 150 high-street brands directly into users' choice of low-cost equity index funds at checkout. The company targets Gen Z and Millennials, pairing cashback, education, saving nudges and friend/family top-ups to improve early saving and investing habits. Kaldi projects an annual UK serviceable obtainable market (SOM) revenues of £450m+ and a TAM of £34 billion in revenues by combining retailer commission streams with fintech revenue models. The team says it has raised £1.71m to date and is supported by a financial support package from Mastercard, powered by Fidelity & Vanguard. Current product and go-to-market plans include finishing the app build, increasing marketing spend, growing the core team, and driving retailer traction to unlock commission revenues from Q3 2024. Named backers in the raise include SFC Capital, Woodside Holdings and British Business Bank, and the CEO has prior experience founding and exiting a company to a US$100M IPO.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2024