Keel offers an open-source, developer-friendly platform (API-first, backend engine, auto-generated admin tools) that lets technical operators build custom operational software without implementing a full ERP. The product targets operational use cases such as inventory management, shift management, and driver payroll. The company was founded in 2022 by Benoit Machefer, Tom Frew and Jon Bretman based on their experience scaling Echo. The founders cited Echo’s internal ops tools—used to scale 4x in four months to $80M revenue—as the inspiration for Keel. Keel emphasizes sequential adoption so teams can tackle one pain point at a time while retaining third-party tools that still work. Early traction includes customers like HIVED, which built driver shift management on the platform and is expanding into finance and payroll. Keel is focused on widening adoption among tech-enabled businesses that want to avoid lengthy, costly ERP implementations.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2024