Kellify combines AI and neuroscience to uncover and rank visual experiences that most strongly engage human senses. Its technology analyzes intrinsic visual features—colors, composition, contrast—to surface the most compelling content for eyes. Use cases cited include OOH campaigns, TV series covers, movie promotion, property listing trends, and works of art. The company says it is launching AI-based tools designed to “light up human senses” and plans to leverage partnerships to scale distribution. Kellify is a fast-growing scale-up based in Genoa, Italy and Seoul, South Korea. To date it has raised $4.5M in an early-venture round and is supported by 42N Advisors to access the U.S. market. Kellify builds AI and machine-learning technology that searches for correlations between stakeholders’ behaviours and their impact on events to pair market-moving information with unconventional asset prices such as fine art, classic cars, wine, commodities and sporting events. The company offers product features including pricing expectations and a liquidity index, and aims to tap into collective intelligence to deliver investment insights and democratise access to unconventional asset classes. After its first year of operations its AI has analysed billions of data in real time, spotting patterns and cognitive biases from auction houses, investors, traders and bookmakers. The startup plans to continue developing the AI that powers the Kellify experience. Kellify has a team of 12 with backgrounds in physics, computational math and product architecture. The company recently completed an early-venture funding round to support further development of its technology.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2018