Keynoir operates a members-only group-buying model that offers a single curated daily deal (a "Keypass") with limited time windows and quantities. Purchases require a minimum number of buyers to unlock the offer, and membership is selective rather than open to all, aimed at reducing voucher fatigue. The site targets 23–35 year old professionals and focuses deals across travel, food, retail and entertainment, plus “unusual and secret” experiences. Local businesses pay only if the required number of buyers materialise, helping fill capacity without heavy advertising costs. Keynoir launched in London and plans to expand across the rest of the UK and Europe by the end of the year. The company has secured external funding (£1.3m) from investors including PROFounders Capital, Jan Riem and Index Ventures.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2010