Spredfast offers a SaaS platform that sifts through millions of pieces of social content per minute to help brands participate in individual conversations or amplify content across digital screens. The platform integrates with more than 50 partners, including Actiance, Kenshoo, Google Analytics, Opal, Bitly and major listening tools. Led by CEO Rod Favaron, the company supports more than 650 customers — including Target, Bank of America, ITV, Airbnb and NBC Universal — and employs more than 500 people across five global offices. Spredfast has grown through M&A, merging with Mass Relevance in 2014 and acquiring Shoutlet in 2015. The company intends to use the funding to expand its connected ecosystem of tools and to innovate its social care, brand marketing, and media solutions. Spredfast provides a software platform that collects and analyzes social media content, enabling marketers to track, manage and amplify real-time conversations across social media. Led by CEO Rod Favaron and based in Austin, TX, the company serves more than 600 customers and manages over one billion social connections across 84 countries. Its platform can process approximately 650 million pieces of social content per day in multiple languages. Spredfast secured $24M in growth financing from Silver Lake Waterman. The company plans to use the funds to enhance its platform technology, expand internationally and recruit additional talent. Spredfast is an Austin, Texas-based provider of a social relationship platform led by CEO Rod Favaron. The platform enables enterprise brands to manage strategic social programs and engage in conversations from a single software platform across supported networks such as Facebook, Twitter, LinkedIn, Google+, YouTube, Foursquare and popular blogging platforms. It is used by more than 300 enterprise brands, including General Mills, AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, Discover, Target, REI, Rackspace, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy. In March 2014 the company raised $32.5m in growth capital. The company intends to use the funds for new people acquisition, product development and global expansion. Previous financings noted in the article include an $18m venture round in May 2013, a $12m Series B in April 2011 and a $1.6m Series A in April 2010. Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Its platform enables users to engage in more conversations from a single interface across Facebook, Twitter, LinkedIn, YouTube, Foursquare, and blogging platforms. Led by CEO Rod Favaron and based in Austin, Texas, the company serves customers including AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, Coty Beauty, HomeAway, WCG, Caterpillar, Rackspace, and Starbucks. Spredfast is part of Facebook’s Preferred Marketing Developer Program, Twitter’s Certified Products Program and LinkedIn’s Social Media Management Partner Program. The company raised $18M in venture capital to continue developing its technology platform and to grow the team. The round was led by OpenView Venture Partners with follow-on participation from Austin Ventures and InterWest Partners. Spredfast offers a unified social business platform that lets enterprises and agencies manage, monitor and analyze social media programs and the effectiveness of individual pieces of content. The platform supports multiple channels, including Facebook, Twitter, LinkedIn, YouTube, blogs and Foursquare. Customers cited in the article include AOL, Nokia, Bayer, Convio, HomeAway, Porter Novelli and Spring Creek Group. Led by CEO Rod Favaron, the company focuses on delivering enterprise-grade social media management and analytics. The company said it would use the proceeds from the funding to expand its platform. In conjunction with the financing, InterWest’s Doug Pepper will join the company’s board alongside Rod Favaron, Mike Dodd and founder Ken Cho.

Total raised

$138M

Funding rounds

6

Latest round

Series F

Latest activity

Jun 2016