Kidfresh produces frozen children’s meals that remake kid favorites (Mac N' Cheese, Chicken Nuggets) with higher-quality ingredients, healthier nutritionals, and hidden vegetables. The brand positions itself in the natural, better-for-you frozen kids' meals segment and is described as the fastest-growing brand in that category. Kidfresh marked its 10th anniversary having sold over 28 million meals and is available in more than 10,000 grocery stores nationwide. The company announced a fresh capital infusion to accelerate growth, introduce new branding, launch product innovation, and deepen relationships with existing retail partners while entering new doors across the country. Founders Matt Cohen and Gilles Deloux created the business to provide nutritious, convenient meals for children and continue to lead its strategic direction. Kidfresh is a New York-based brand that produces frozen kids meals enriched with hidden vegetables and made with wholesome ingredients and no artificial flavors, colors or preservatives. Founded by Matt Cohen and Gilles Deloux, its meals are now available in over 10,000 grocery stores nationwide. The company closed a new round of funding of an undisclosed amount led by existing investors Monogram Capital Partners, Emil Capital Partners and AccelFoods. Kidfresh said it will use the funds to accelerate growth, drive further brand awareness and support its rapid new product innovation strategy. Financial terms and the specific instruments used in the financing were not disclosed in the article. Kidfresh develops healthier frozen meals for children—cheesy quesadillas, pizza, tater tots, meatballs, spaghetti, chicken nuggets, fish sticks and mac & cheese—reformulated with less fat and sodium, more whole grains and hidden vegetables. Products use ingredients such as whole Alaskan Pollock fillets and chickpea flour in breading, free-range chicken, cage-free eggs, and organic ingredients where possible, and the company avoids artificial colors, flavors and preservatives. The brand began as a retail concept in 2007 and pivoted to frozen packaged foods in 2010; it is now sold in around 9,000 retailers including Walmart, Kroger, Target and Whole Foods. Kidfresh positions itself as an affordable, everyday product for parents (citing a $3.49 chicken nugget SKU versus a $5.99 premium alternative) and says it brings incremental growth to the frozen aisle by attracting Millennial shoppers. The company has grown rapidly but faced challenges including a 2016 false-advertising lawsuit and two recalls this year over meat quality and an undeclared milk allergen in fishstick breading. Founders say those incidents prompted stricter upstream testing, increased finished-product checks and hands-on lot approvals to improve quality control.

Total raised

$10M

Funding rounds

3

Latest round

Series B

Latest activity

Aug 2017