Kidizen is a mobile-first app that lets parents snap photos and resell children’s clothing, accessories, shoes, baby gear and toys through individual listings or lots. The platform pairs a storefront with a social ‘Gallery’ where users (mostly moms) share styled photos, hashtag collections and push content to Instagram and Facebook. Sellers keep 82% of proceeds, and the app reports strong engagement and retention: more than a quarter-million registered users, over 100% year-over-year growth in 2016, 88% of sessions from daily repeat users, 55% hourly repeats, and 80% of purchases from repeat customers. Kidizen acquires roughly 70% of users organically each month and has begun attracting boutique sellers and brick-and-mortar consignment shops in addition to individual parents. The company was founded in February 2014 and is based in Minneapolis. Planned product work includes more curation, sharing and self-expression features, a local selling component to compete with Facebook Groups, refreshed apps, and an eventual expansion to the web; the team is expected to grow from five to 15. Kidizen operates a mobile-only, peer-to-peer marketplace that lets parents buy and sell secondhand kids' clothing, toys, shoes and other easily shippable items. The app does not act as a middleman; sellers handle packing and shipping and retain roughly 90% of the selling price. Kidizen has seen strong engagement: over 2,500 transactions in the past month, 50% month-over-month sales growth, more than 55% of registered users active monthly, and over 65% of purchases are repeat buys each month. The company has been featured weekly in the iTunes App Store since early April, which has helped visibility and growth. With proof of concept underway, Kidizen plans product expansions to Android, web and tablet platforms, increased user acquisition, and building out its data analytics team. Financially, the startup has now raised $530,000, exceeding an original $500,000 goal.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2017