KidZui builds family-friendly internet products, including a safe browser and Zui.com, a content aggregator and video destination for kids. The company is launching Zui Studios, a new video production division funded by the round, and will promote its first show, Zui Buzz. Zui Buzz is a daily homepage update highlighting trending web videos, sites and games for kids. KidZui plans to recruit popular YouTube children creators as 'Zui Stars' while screening comments and video replies with a content curation team of parents and teachers. The company reported about 1.8 million unique visitors in November 2011. KidZui was founded in 2006 and is based in San Diego, California. KidZui, based in San Diego, offers a web browser for children and has launched ZUI.com, which lets kids search and explore more than 5 million parent‑approved websites, YouTube videos, games, images and other content. ZUI.com is billed as a search and exploration engine for kids aged 3–12 and includes sharing features that let children share experiences with parents or family via Facebook. The site is free for parents and kids and is supported by brand advertising. ZUI.com is presented as an extension of the KidZui browser rather than a replacement and is designed to display well on mobile browsers. Cliff Boro is the company's CEO and founder. The product positioning emphasizes curated, parent‑approved discovery for young users. KidZui builds a kid-focused web browser and social networking environment that lets children personalize content and interact with branded experiences. The company has lined up high-profile partnerships with Best Buy, Comcast and DreamWorks to broaden distribution and content. Best Buy will ship a pre-installed version of the browser on OEM computers starting next quarter. DreamWorks ran an integrated 'How to Train Your Dragon' sponsorship that embeds the film's lead character into KidZui's social experience, includes quizzes tied to trailers, homepage movie content, movie-branded personalization, and parent alerts via weekly emails. Financially, KidZui has raised a total of $14 million to date, including a new $4 million financing round led by Mission Ventures. Prior investors in the company joined the new round.

Total raised

$8M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2011