Kimaï designs and sells lab-grown diamond fine jewellery made from 18k recycled gold; it says its lab-grown stones are chemically, physically and optically identical to mined diamonds and fully traceable through the supply chain. The brand was launched in 2019 and founders Sidney Neuhaus and Jessica Warch (childhood friends who grew up in Antwerp) moved to London to study and build the business. Kimaï emphasizes ethical, sustainably sourced pieces and a feminine, designer-led approach intended to modernize fine jewellery marketing toward women. Celebrity visibility has boosted the brand: Meghan Markle wore their Felicity earring two months after the 2019 launch, and the company has been worn or admired by Emma Watson and Jessica Alba. Financially the company reported £350K in revenue in its first year, £890K in year two, and £3.0M in the following year. The founders say the brand targets distinctive, branded designer jewellery favored by Millennial and Gen‑Z buyers who prioritize conscious shopping. Kimaï is a direct-to-consumer fine jewelry brand that uses high-quality lab-grown diamonds and 18k recycled gold, with pieces handmade in Antwerp. Launched in November 2018 by Jessica Warch and Sidney Neuhaus, the company leverages a millennial-friendly drop model to introduce new pieces monthly and emphasizes curated designs and quality over quantity. Kimaï raised $1.2M in a seed funding round led by Talis Capital. The company intends to use the funds to grow its loyal customer base, expand its product offering, and build out a team based between New York and Antwerp. Early adopters include Meghan Markle, Emma Watson and Jessica Alba, indicating celebrity traction for the brand.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2024