Kindred provides an app that turns word-of-mouth recommendations on social channels into trackable, commission-based sales for brands. Influencers share specially generated codes; when a purchase is made, the brand pays a commission and a portion of that commission is automatically donated to a charity chosen by the influencer. The platform is free to join via the Apple App Store and Google Play Store and already counts thousands of brands such as Jimmy Choo, Gillette, ASOS, Pets At Home, Missguided, and Boohoo. Kindred operates on a pay-per-sale model, ensuring brands only incur costs when a sale occurs. Hundreds of campaigns are currently live, giving users ample content to share. Launched in October 2019 by Aaron Simpson and led alongside Mike Gadd, the company has grown to employ more than 50 people worldwide. The recent funding places Kindred’s valuation at £35 million, underscoring investor confidence in its charity-linked commerce approach.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2019