Kinto will manage a car subscription program and other mobility services in Japan, including the sale and purchase of used vehicles and automotive repair and inspection. The company is jointly funded by Toyota Financial Services (a wholly owned Toyota subsidiary) and Sumitomo Mitsui Auto Service Company (a member of the Sumitomo Corporation Group). Initial funding for Kinto is 1.8 billion yen (about $16 million), according to Toyota. Kinto plans to gamify driving behavior by awarding points based on how customers drive, with points applicable toward payments. It will offer two subscription services: Kinto One (three-year access to Toyota models) and Kinto Select (three-year access to Lexus models) with fixed monthly pricing that bundles insurance, taxes, registration, and maintenance. Kinto is launching the higher-end plan first, will add Kinto One on March 1, and is running trials through select Tokyo dealers before a wider rollout in Japan this summer.

Total raised

$16M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2019