KissMetrics is built around a conversion-funnel analytics product that shows how many users drop off during signup flows and lets customers customize those graphs by tracking different variables. Unlike some competitors, KissMetrics focuses on tracking users across visits, creating anonymous per-site histories that are later associated with an account once a visitor converts. The product began as an analytics service for Facebook applications and shifted to a broader model after founders noticed many companies building analytics in-house; the company started roughly two years prior to the article. KissMetrics limits user histories to a single site to minimize privacy issues and says additional tools will follow once the core funnel tool is mature. The company plans to evolve its products toward optimizing marketing and customer acquisition. Pricing is tiered after a free 30-day trial, with plans ranging from $149 to $699 per month and custom plans for very large sites.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2010