Kitar operates a hybrid recommerce marketplace combining direct sales and consumer-to-consumer listings, initially focused on used smartphones with a standardized grading system to control quality. The company deploys generative AI tools to support inspection processes and produce product verification content to improve operational efficiency. Kitar sources inventory online and through offline touchpoints, currently operating 12 stores and workstations in Indonesia and partnering with Shopee and local Apple distributors to build supply. It plans to expand its offline footprint to 20 mall stores and 40 workstations by 2026 and to move into additional categories such as motorcycles and luxury goods after scaling operations. Kitar is targeting $100 million in gross merchandise value and millions of daily active users by 2026.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2026