Kitchenbowl offers an iPhone app that publishes recipes broken down into discrete steps, using photos for simple actions and GIFs for techniques that benefit from motion. The product emphasizes easy recipe creation—about half of its roughly 1,000 published recipes were posted in 30 minutes or fewer. The app surfaces recipes and cooks to follow, and its recommendation signals include whether users have posted photos of completed dishes. Founders Ryan Waliany (CEO) and Serena Wu (chief creative officer) built the app to address vague or SEO-driven recipe content online. The team says its longer-term vision includes covering the broader recipe ecosystem, potentially enabling ingredient purchasing or serving as a marketplace for small food brands. The company is headquartered in Seattle, and the founders are spending time in New York City as part of the Food-X accelerator.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2015