Kittl is a browser-based graphic design tool that combines templates, an illustration library, copyright-free photos, and vector export capabilities in a single web app. The product targets the middle of the market, positioning itself between Canva’s ease of use and Adobe’s professional feature set. Kittl added AI features such as an AI background remover and a built-in image generator, using APIs from Stability AI and OpenAI alongside in-house models. The company operates a freemium/subscription model where users can create a free account but must subscribe for full feature access. Kittl has reached more than a million users and is beginning to gain B2B traction, with employees at companies like Netflix and Warner Bros. contributing to its user base and template ecosystem. Kittl offers browser-based graphic design tools that let users quickly create professional-grade graphics including logos, labels and postcards. The company emphasizes removing steep learning curves to make complex design processes accessible with a few clicks. Kittl began as Heritage Type, was co-founded by Nicolas Heymann and Tobias Saul in 2020, and later rebranded after a €1.6M seed in October 2021. The startup says it has grown its user base and engagement rapidly and focuses on spanning ideation, creation and monetization of graphic design. Management plans to double down on existing AI and machine-learning efforts to evolve its product. Financially, Kittl recently closed a €10.8M ($11.6M) Series A to support growth and product development.

Total raised

$48M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2024