Klip.in aggregates products on a single platform and enables users to Klip items from anywhere on the web and create visual Klipboards. The product emphasizes personalization through users' social graphs and unique features such as following stores and people to collect richer data points. The company currently lists around 1,200+ stores and reports an active user percentage of about 35%. Klip.in is prioritizing growth over immediate revenue and has a monetization strategy based on affiliate commissions and customized ad products. It is developing mobile apps and plans to strengthen its recommendation engine using the expanded catalog and collected data. The company will use new funding to scale technology and marketing headcount and aims to double its current team of eight. Smursh Ecommerce (part of Smursh Media) operates Klip.in, a social shopping discovery and curation platform that aggregates and curates products based on social connections and interest graphs. The platform lets users discover products across the web, perform product research with help from social connections, ask questions and post comments. As of the article, Klip.in has curated over 5,000 products from more than 100 sites and has around 1,000 members. The venture was set up in 2011 by college mates Harsh Gadia and Maneesh Madambath, who also run Smursh Media. Klip.in raised an undisclosed amount from VentureNursery and plans to use the funds to build technical resources for the product and grow its user base. The company graduated from VentureNursery's second accelerator batch in April.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2015