Klook operates a marketplace for curated travel experiences and local services, offering attractions, tours, transport, and experiential stays in over 2,700 destinations. The company emphasizes quality curation across a wide range of activities from museums to adventure sports. Klook plans to use newly secured capital to accelerate expansion across Asia Pacific and capture next-generation, experience-driven travelers. It is expanding an AI partnership with Google Cloud to improve customer experience, merchant operations, and internal productivity. Klook is also pursuing digital transformation initiatives with regional tourism boards, including an agreement with the Philippine Department of Tourism. The company reported a decade of operations since its 2014 founding and highlights its economic impact—facilitating millions of travel moments, contributing US$7.2 billion in GDP and supporting over 219,000 jobs in Asia Pacific. Klook operates a platform for experiences and travel services, curating attractions, tours, local transport and experiential stays in over 2,300 destinations globally. Founded in 2014 and led by Eric Gnock Fah, Ethan Lin and Bernie Xiong, the company serves leisure travelers seeking bookable experiences. Klook recently raised US$210M and secured additional bank facilities to support growth. The company plans to use the funds to expand product offerings such as city passes to improve traveler convenience and savings. It will scale social and digital marketing through the Klook Kreator program to drive conversions via authentic user-generated content. Klook is also advancing innovation through continuous AI integration, including a collaboration with Google Cloud to deploy Generative AI for automated translations, content generation and a customer-service chatbot. Klook enables mostly Asia-based users to book activities in overseas destinations and its SaaS powers millions of bookings for more than 2,500 merchants worldwide. Founded in 2014 and based in Hong Kong, the company pivoted during the COVID-19 pandemic toward staycations and a software-as-a-service product suite for local activity merchants, including ticketing, distribution, inventory management and marketing. At the height of the pandemic Klook onboarded 150% more activities compared to the same period in 2019 and bookings subsequently rebounded in markets where restrictions eased. The company reached profitability in a number of markets by July while overall remaining in an aggressive expansion mode. Klook exceeded a $1 billion valuation in 2018 and currently has no plans to go public. With proceeds from the new investment it will continue developing and rolling out its merchant SaaS solutions as domestic tourism recovers and international travel gradually returns. Klook operates a mobile-first marketplace for travel activities and services, offering bookings for attractions, tours, transport and local experiences. The company says it hosts 100,000 activities across more than 270 destinations and employs over 1,000 staff with 20 offices worldwide. Klook was founded in 2014 and has previously raised significant funding, including a $200M Series D announced eight months earlier. Management plans to use new capital to accelerate growth in Western markets and to expand efforts in Japan ahead of the 2020 Summer Olympics, with an emphasis on improving supply and demand dynamics on the platform. Klook has discussed strategic partnerships within SoftBank’s ecosystem to pursue synergies with companies such as Grab, OYO, Coupang and Tokopedia. The company has signaled it is delaying any fixed IPO timetable despite prior candidness about a potential public listing. Klook is a Hong Kong-based travel activity booking platform founded in 2014 by Ethan Lin, Eric Gnock Fah and Bernie Xiong. The company operates a website and app that lets travellers book experiences such as attractions, food, activities and local transportation. Its platform offers more than 50,000 activities and services through 5,000 industry partners across 200+ destinations worldwide. Travellers can pay in their home currency and receive tickets on their phones. Klook reported $1 billion in gross bookings in 2018 and has raised $300m in total financing to date. The company plans to use new funding to launch its in-destination travel services booking platform in the US and Europe, expand offices in London and Amsterdam, and open future offices in the US.

Total raised

$1.0B

Funding rounds

10

Latest round

Equity

Latest activity

Feb 2025