Knit provides an end-to-end, AI-native platform that automates the consumer research process, using Researcher-Driven AI to take time-intensive research tasks off researchers' plates. The platform combines quantitative and qualitative data in the same survey to deliver agency-quality insights in days. The company is led by CEO Aneesh Dhawan and CTO Raahish Kalaria. Knit is using the new funding to launch Report-Ready Insights, its latest offering aimed at enabling researchers to run agency-quality quantitative and qualitative research at DIY costs. Over the past year it has onboarded more than 30 enterprise brands and grown its annual recurring revenue 5X. The company is based in Austin, TX. Knit operates a platform that lets brands upload custom research questions and receive 30–90 second selfie video responses from hundreds of Gen Z consumers in hours, alongside quick quantitative data. The company uses video-analysis AI to turn hours of footage into insights in minutes. Knit reports access to a panel of over 1 million Gen Z and 4 million Millennial consumers and more than 30 enterprise customers, including NASCAR, WNBA, Harman (JBL) and Moët Hennessy. Since its January 2021 launch the business has observed seven-times growth. Led by CEO Aneesh Dhawan and CTO Raahish Kalaria, the team are Techstars alumni and position the product as an on-demand think tank for Gen Z insights. With the new capital the company plans to further automate video analysis and expand its panel beyond Gen Z into a cross-generational solution, beginning in EMEA and LATAM.

Total raised

$13M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2024