Founded in 2025 by IIT Bombay graduates Archit Nanda and Rachit Bansal, KNOT positions itself as the “operating system of instant fashion,” blending creator-led trends with hyper-local logistics. The app offers 60-minute delivery, virtual try-ons, and a doorstep Try ‘n Buy model aimed at removing friction from online apparel shopping. Order volumes have tripled in the last three months, now exceeding 350 orders per day, underscoring early product-market fit among young, time-sensitive shoppers. KNOT is integrating premium labels such as Jack & Jones, Vero Moda, Van Heusen, Louis Philippe, and Allen Solly to expand assortment quality. With fresh funding, the company plans to deepen its micro-warehousing network, refine routing and last-mile logistics, and roll out service in additional Indian cities beyond its Mumbai beachhead. Investors highlight KNOT’s AI-powered fit intelligence and discovery engine as key differentiators in a crowded online fashion market. The startup ultimately aims to merge culture, commerce, and speed to redefine how Indian consumers discover and purchase apparel.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025