Kolors operates a marketplace-style platform that partners with small and medium-sized bus operators rather than owning vehicles, combining ride-hailing and airline-style service via Kolors-employed bus attendants. The company targets higher-end coach and luxury buses equipped with free WiFi and fully reclining seats for long overnight trips. Its smart bus platform handles route optimization, booking, scheduling, pricing, marketing, sales and customer service, and collects passenger data to enable ancillary product sales. Kolors plans to deepen coverage across Mexico, expand into parts of the U.S., and enter other Latin American countries, likely starting with Chile. The startup emphasizes a consistent customer experience across partner operators through attendants who check in passengers, accept payments, and sell on-board items. Kolors estimates the intercity busing industry is worth over $100 billion, with about $20 billion potential in Latin America.

Total raised

$20M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2022