Kondo is presented as a provider of behavioral-change and self-development products that market coaching, training and programs promising a better life. The company is discussed alongside thousands of similar trainers who sell an aspirational vision of self-improvement. The article places Kondo within the broader niche of personal-growth and self-help applications and platforms. It highlights that such products often trade on ephemeral dreams while generating strong media responses from committed users. In the current financial context, Kondo has raised a $40 million fundraising round involving Sequoia. The piece also situates the category’s future in applying neuroscience and behavioral science to build always-on digital assistants that help users set and reach goals.

Total raised

$40M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2019