Krvvy designs and sells bras, underwear, and shapewear for Indian women, prioritising daily comfort, thoughtful design, and inclusive sizing. Operating entirely online, the brand uses direct-to-consumer channels to gather customer feedback, iterate on product design quickly, and maintain control over quality and pricing. Founders Yash Goyal and Anant Bhardwaj position Krvvy as a modern alternative in India’s traditionally underserved innerwear market, where comfort and fit have often been sacrificed for style. The company aims to expand its product range and invest in brand building to reach customers in smaller cities and towns. Fresh capital is earmarked for product innovation, marketing, and customer acquisition on digital platforms. Krvvy’s strategy aligns with rising consumer demand for body-positive, functional, and transparent D2C offerings in India. While specific revenue or user metrics have not been disclosed, the brand’s emphasis on inclusivity and online engagement underpins its growth ambitions.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026