Kult operates a technology-led beauty and personal care marketplace that uses artificial intelligence to tailor product recommendations to individual consumers’ skincare needs. Its visual catalog is designed to be inclusive of a wide spectrum of Indian skin tones, making product discovery more relevant for domestic shoppers. Founded by Karishma Singh and Ruchika Pallavi, the company is focused solely on e-commerce and currently has no plans for offline distribution. Kult is negotiating with multiple global beauty brands to secure exclusive distribution deals on its platform, expanding its assortment beyond what is already available on competing sites. Management and new investors believe India’s online beauty and personal care market will reach $10 billion by 2027, providing significant headroom for growth. Following its Series A raise, Kult’s backers have publicly targeted a valuation of roughly Rs 5,000 crore (≈$600 million) within the next 12 months, although the company has not disclosed current revenue or user numbers.

Total raised

$19M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2026