Kurbo Health offers a smartphone app that combines licensed behavior‑change techniques from Stanford’s Pediatric Weight Loss Program with mobile weight‑loss best practices, using a simple red/yellow/green food‑tracking system plus virtual feedback and live coaching. The app is free to download on iOS with subscription plans ranging from $10 to $75 per month depending on virtual or live coaching levels; an Android version is planned for September. Kurbo’s approach brings parents into the process as supporters while keeping children’s eating details private. In early U.S. tests with children ages 8–18, 85% reduced their BMI over a 10‑week period, many lost 10+ pounds, and 90% continued after the trial. The 10‑person company plans to use the funding to hire in marketing and to add more coaches, and is pursuing partnerships with insurers and pediatrician groups to include the program in benefit plans and clinical recommendations. Kurbo positions its high‑end coaching to rival offline pediatric weight‑loss programs while delivering a scalable mobile experience. Kurbo Health offers a mobile subscription service combining a food-tracking app, games, challenges and weekly coaching (phone/Skype/text) that uses the Stanford "Traffic Light" diet to teach children healthier eating choices. The company licensed Stanford’s pediatric weight-loss program and built its product with input from a kid advisory panel, intentionally limiting parental access to children’s food diaries. Kurbo launched in private beta with 50 kids (200 total users including parents) and reports that over half of the children in beta are losing weight. Pricing is subscription-based: $85/month for live coaching, $35/month for text-based coaching, and a free virtual coaching tier. The company notes coaches are not doctors or nutritionists and that the service does not provide medical advice. Founders are adding parent coaching and working with therapists to refine coaching messages and engagement.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2014