Kwarter provides a B2B platform that enables broadcasters and brands to rapidly roll out second-screen mobile apps integrated with live broadcasts and ad campaigns. Its initial rollouts have focused on sports and include features such as user polls, in-app games, built-in messaging, and a points system that lets users accrue rewards across apps and redeem them for real-world prizes. Rather than building a consumer-facing app, Kwarter sells its platform to partners so they can reach viewers directly through branded apps. Early partners include Turner Broadcasting (Social Dugout) and brand customers such as Bud Light/InBev, which deployed a Bud Light Sports Fan app tied to NFL sponsorships. The company was founded in 2011 and is based in San Francisco; it had nine employees at the time of the article and planned to more than double headcount to over 20 by the end of 2013. Kwarter has raised funding to support platform growth and partner expansion, with total funding reported at $5 million.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2013