Kwik is a Tel Aviv-based startup that creates physical, Wi-Fi–enabled buttons similar to Amazon Dash, allowing brands such as Domino’s, Budweiser and Huggies to offer one-tap reordering directly from consumers’ homes. Each button is provided free to shoppers, while Kwik earns a percentage of every completed transaction and serves as the liaison between the brand’s chosen payment and delivery partners. The company promotes an open ecosystem, giving brands flexibility to select their own fulfillment and logistics providers. Early adopters are the initial target market, though the team believes the simplicity of a physical button also appeals to demographics like senior citizens who prefer not to use smartphone apps. Kwik’s technology can be applied to any recurring purchase, from coffee and pet food to taxi rides. With fresh capital, the startup plans to move beyond beta tests in Israel and enter the U.S. market. No revenue or user figures were disclosed, but the company’s business model relies on growing transaction volume across multiple consumer categories.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2016