L2 provides a subscription business intelligence service focused on measuring and benchmarking brands' digital competence through its Digital IQ Index® (DIQ). The DIQ registers over 850 data points across site & e-commerce, digital marketing, social media, and mobile to diagnose strengths and weaknesses. L2 tracks more than 5,000 global brands and sells ongoing BI as a lower-cost alternative to episodic consulting. The company was founded in 2010 and is led by founder & CEO Scott Galloway. L2 works with large prestige and consumer-sector enterprises, with clients such as Procter & Gamble citing DIQ-driven insights. The firm intends to deepen its benchmarking and real-time reporting capabilities and expand its presence in Europe, Asia, Latin America, and North America. The recent capital raise is being used to accelerate product development and global growth.

Total raised

$17M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2014