La Reina is an Egyptian online marketplace that lets women rent evening and bridal gowns to each other. Founded in 2016 by Ghada El-Tanawy and Amr Diab, the platform says it is Egypt’s largest couture closet and lists hundreds of new evening dresses and bridal gowns. To date the platform has generated more than 3.5 million Egyptian Pounds (about $200,000) in earnings for dress owners. The founders plan to grow the closet to 5,000 items by January next year, which they say would equate to roughly 8 million Egyptian Pounds in revenue for dress owners. The startup recently tripled its team and intends to use the new investment to expand further. Investors highlighted La Reina’s adaptation to local market nuances and shifts in consumer behavior as reasons for their backing.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2018