Laam, founded in January 2021 and based in Lahore, is an online marketplace that connects Pakistani sellers of South Asian fashion with global buyers. Its curated catalog includes over 100,000 items from nearly 1,200 Pakistan-based sellers, covering casual, ethnic, and formal wear, footwear, and accessories for men, women, and kids. The startup reports sales across more than 100 countries, with the U.S., Canada, the U.K., and the Middle East as top revenue markets; Pakistan accounts for over 300,000 of the company’s roughly half a million buyers. Laam uses data and machine learning for personalization, structured search, and a chatbot, and it extracts product attributes (fabric, size, quantity) to improve discovery and operations. For sellers it provides logistics, supply chain infrastructure, warehousing, photo shoots, barcodes, and on-demand pickup, plus a verification process and customization workflows for high-end orders. Laam also offers Octane, an infrastructure platform serving over 50 businesses to help local sellers establish online presence and sell globally. The company plans to use new funding to expand its footprint, recruit sellers beyond Pakistan, open an office in the UAE, and later establish a U.S. presence.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2024