Lab-go is a Brianza-based startup that authenticates physical goods through proprietary, one-shot QR codes that become unusable after the certificate of authenticity is issued, making counterfeiting virtually impossible. The solution is already deployed by most Serie A football clubs and international bands such as Metallica, Iron Maiden and Linkin Park. Building on this core technology, the company is developing a Digital Product Passport that links each fashion item to a secure digital twin, ensuring traceability across the supply chain and into resale channels. The QR codes can also act as gateways to personalised digital experiences and exclusive content, giving brands a direct post-sale relationship with customers. The freshly raised capital will accelerate product development and market expansion into fashion and second-hand segments, where traceability is becoming mandatory. Following the latest financing, Lab-go’s post-money valuation is approximately €18 million.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2026