Lab42 runs targeted surveys conducted over social networks for advertising and marketing agencies. Its service uses social login via Facebook Connect to help verify respondents and aims to be faster and cheaper than hiring most market-research firms while more reliable than generic online surveys. Clients include Redbox, David & Goliath, Y&R, and Ogilvy, and the company also creates infographics from its data that have been featured on NPR and Mashable. Lab42 was incubated at Chicago-based Sandbox Industries and raised just under $1 million in funding from the incubator’s venture arm, Sandbox Venture Fund. President Gauri Sharma pitches the service’s advantages in speed, cost, and respondent verification. The company plans to expand beyond social networks this year.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2012