Laced is a UK-based resale marketplace that facilitates authenticated sales of premium sneakers between anonymous buyers and sellers. Sellers list new, boxed trainers at a set price; listings are queued and prioritized by lowest price to encourage reasonable pricing. After a sale, sellers ship items to Laced's in-house authenticators, who verify items before forwarding them to buyers; Laced takes a 15% cut on the list price. Founded in London in 2018, the company focuses exclusively on the UK market and emphasizes anonymity for both buyers and sellers. Laced has built a proprietary tech stack and an authentication system that uses pattern identification, a large database of silhouette-specific variables, and an internal training syllabus. The company has raised $12M in a Series A (on top of a $1M pre-seed) and plans to invest in technology, product and data science to scale its platform in a crowded resale market.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

May 2023