Lahori is a Punjab-based startup that produces 'Desi' non-alcoholic beverages aimed at urban and rural Indian consumers. The company’s core product line focuses on better-tasting, category-defining traditional drinks positioned as a 'ghar ki desi drink' alternative. Lahori targets people in Indian cities and villages and plans to expand its presence across India over the next three years. The business is focused on growing both offline and online distribution and increasing national presence in retail chains. The company will use fresh capital to expand production capacity and to develop and launch new category-creating products. Funds will also be allocated to accelerate branding and marketing to build customer loyalty, particularly in underpenetrated Tier II and III markets.

Total raised

$15M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2022