Stockholm-based Lassie combines insurance expertise with engineering automation to create a pet insurance product that emphasizes preventive care. Through its mobile app, the company supplies educational content, activity-based rewards, and localized insurance policies, encouraging owners to keep pets healthy while reducing future claims. AI supports rapid, end-to-end claims processing—German customers, for example, can photograph a vet bill and receive reimbursement for simple treatments within minutes. Lassie is also building an ecosystem around pet wellness, partnering with Lidl to embed insurance in the Lidl Plus rewards program and with Tractive to link GPS-tracked activity data to incentives. Fresh capital will fund additional AI development, deeper automation, and entry into more of Europe’s major pet-insurance markets. The company’s prevention-centric model seeks to lower costs for both owners and insurers while capturing a growing share of Europe’s expanding pet-care spend.

Total raised

$112M

Funding rounds

3

Latest round

Series C

Latest activity

Feb 2026