Latana delivers short, mobile-optimized research surveys by bidding on mobile ad inventory and uses AI and statistical algorithms to surface brand insights. The platform focuses on brand analytics and aims to control for respondent composition so drilling into audience segments does not unduly increase error. Latana collects tens of millions of answers per month from millions of users and is building a database that it says will track over 100,000 brands globally. The company says it does not store personal data. Latana currently employs about 70 people and plans to double headcount next year to accelerate its go-to-market. It competes with firms like Ipsos, Kantar and YouGov and startups including Attest, Streetbees and Quantilope.

Total raised

$36M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2022