Mavrck operates a platform for brands and media companies to source and engage influencers for marketing campaigns. The company says it connects roughly 3 million creators with about 5,000 marketers across 500 consumer brands and has paid out over $200 million to creators to date. Mavrck will integrate Later’s Linkin.bio click and engagement analytics into its dashboard following the acquisition. Later brings social scheduling, analytics and Linkin.bio linking, with over 2 billion pageviews and nearly 7 million creators and small businesses using its suite. Mavrck’s leadership frames the product and M&A moves as positioning the company to capture growth in the creator economy, and the team has spoken about future shifts such as VR where creators may play a role. The company is using the new capital and the Later acquisition to expand its enterprise-facing creator marketing capabilities. Mavrck operates a platform that lets brands and media companies source, vet, and engage influencers and creators for sponsored content across social platforms, blogs, podcasts, and more. Its "Influencer Index" lists millions of contactable macro- and micro-influencers and the company has connected brands with more than 3 million creators, reaching over 240 million consumers. About 500 brands and 5,000 marketers use Mavrck, which employs patented algorithms, first-party opt-in data, and roughly 25 search filters (audience demographics, historical performance, fraud risk) to match creators to campaigns. Mavrck also enables customers to import or invite existing influencer relationships to build ambassador networks and handles campaign workflow and payments. The company plans to use new capital to double down on its platform, build recommendation engines powered by petabytes of historical data, and double its team while investing in business development. Founded in 2014, Mavrck emphasizes leveraging creator-driven social proof amid rapid growth in influencer marketing spend. Mavrck is an all-in-one influencer marketing platform that automates influencer workflows and measures campaign performance. It offers tools to automate and measure the process and to detect fraud by analyzing statistically significant samples of an account’s followers and of accounts that engage with content to identify bots. The company recently added features for Pinterest and is an official Pinterest marketing partner. Customers include P&G, Godiva and PepsiCo, and Mavrck says recurring revenue has grown 400% year-over-year. Mavrck has raised another $5.8M, bringing total capital raised to $13.8M, and says the funds will support increased demand and channel partnerships. The company previously raised a Series A in 2015 when it focused on micro-influencers and has since broadened into a wider, "all-in-one" platform. Mavrck provides a micro-influencer marketing platform for brands to identify and activate influential consumers at scale across multiple social networks. The company is led by CEO and co-founder Lyle Stevens. It recently launched a free Fan Grader analysis tool for brands to identify influential Facebook fans and added an Instagram integration that analyzed more than one million posts in its first two weeks. Customers include more than 30 premier brands such as Gillette, Hershey’s, Bota Box and Hydro Flask, and the company has agency partnerships with Mullen Lowe and GroupM. The company will use the funds to accelerate its growth. Mavrck is based in Boston, MA. Mavrck builds a platform that helps brands identify and engage long-tail or micro-influencers and manage reciprocity-driven campaigns. The company emphasizes conversions over impressions, positioning its product to deliver measurable leads and purchases. In a pilot with Unilever’s Clear product, Mavrck provided 1,000 influencers unique links that generated 15,000 email signups and more than 3,500 purchases within 30 days. Across its campaigns the company reported an average cost per lead of $1.52 and said its CTR and CPL compared favorably to Facebook News Feed ads and Promoted Tweets, though its cost per engagement was higher. Co-founder and CEO Lyle Stevens says the next major challenge is scaling the influencer base, and the company planned to engage communities to add zeros to its numbers as it moved into 2015. Mavrck is a TechStars Boston graduate and is focused on expanding reach while maintaining influencer authenticity and monitoring to prevent spam-like behavior.

Total raised

$268M

Funding rounds

5

Latest round

Equity

Latest activity

Apr 2022