Founded in 2022 in Dublin by Werner Schmidt and Laura Tortosa Sancho, Lative provides an AI-driven platform that links sales strategy to real-time execution for revenue organisations. Its software generates data-backed insights and turns them into actionable plans, helping teams plan, operate and grow more effectively. The product integrates with leading sales technology stacks, holding strategic partnerships with Salesforce, HubSpot and Snowflake. Notable customers already include Seismic, Intercom, Aiven, Avalara and Version 1, demonstrating early traction among mid-market and enterprise users. With its recent capital raise, the company intends to accelerate product development and scale commercial operations. Although no revenue or user figures were disclosed, the customer roster and partnerships suggest growing market adoption. Lative positions itself at the intersection of AI, sales tech and decision intelligence, targeting global go-to-market teams seeking data-driven planning tools.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2025