Lattice Engines offers predictive marketing and sales applications that combine intent signals, company fit and behavioral data with advanced machine learning to forecast what customers will buy, when and how much. The company serves over 100 companies worldwide. Led by CEO Shashi Upadhyay, Lattice focuses on improving sales efficiency through its complete solution set. The business plans to use new capital to attract talent and invest in engineering, go-to-market capability and its partner ecosystem. The article notes the company raised new funding as part of its ongoing financing history, bringing total investment to $75M. No revenue figures were disclosed in the article. Lattice Engines is a San Mateo, CA–based provider of cloud Big Data applications for sales and marketing, offering a platform called salesPRISM. salesPRISM combines customer and prospect data from internal and external sources and finds patterns in customer behavior to help sales and marketing teams engage the most receptive customers in real time. The platform is integrated with major CRM systems including Microsoft Dynamics, Oracle, Salesforce and SAP. Sales and marketing professionals in over 25 countries at companies including Adobe, ADP, Cox Communications, Dell, Staples and SunTrust have used salesPRISM. The company raised $20M in a Series C round led by New Enterprise Associates with participation from existing investor Sequoia Capital. Lattice said it will use the capital to continue to expand operations.

Total raised

$48M

Funding rounds

2

Latest round

Series D

Latest activity

Jun 2015